PURPOSE
To establish and maintain professional standards among educational placement and personnel
officials engaged in recruitment and selection of staff for schools, colleges and universities
 
To enhance the concept of staffing as in integral part of education
 
To promote understanding and cooperation between college placement offices and
employers for continued effective staffing
 
To afford an exchange of ideas and information directed toward improving educational placement
 
To promote professional development through association and cooperative effort, and to
encourage active membership in the Association